Market-leading conversation in disposables,
packaging and hygiene solutions

Preference for brown baking parchment

Our partner supplier Wrapfilm has completed market research which shows customers have a preference for brown baking parchment instead of bleached white.  So we’re changing our baking parchment rolls from white to brown at no extra cost!

The positives of moving to a brown unbleached baking parchment are:

  • Brown paper evokes perceptions of tradition and home-made products
  • Matches current trend in brown muffin cases and paper in coffee shops
  • Responds to customer interest in untreated, natural products

Our supplier says that the brown parchment rolls are better for the environment because:

  • No bleach is used
  • Uses less energy to manufacture
  • Produced only from natural raw materials
  • Made from FSC certified paper from sustained forests

 

Comment:

We use cookies in order to customise and enhance your experience of our website. By continuing to use the site you agree to our use of cookies - see our privacy policy

We use cookies in order to customise and enhance your experience of our website. By continuing to use the site you agree to our use of cookies - see our privacy policy

Close