This winter season, the drink of choice on coffee shop menus is the gingerbread latte. The drink has become so popular with consumers that a recent Starbucks Twitter poll revealed that the gingerbread latte was the consumers favourite winter hot drink in 2016 (up 34 per cent on the second favourite, toffee nut latte).
The trend for turmeric infused hot drinks has been brewing for a while. The market research firm Mintel named turmeric as one of its ‘foods to watch’ in 2016. Google singled-out turmeric’s ascent to stardom after searches for the spice increased by 56 per cent from November 2016 to January 2017.